While there has been more of a shift to be more eco-ethical and conscious, the threats to the environment are proving to be veritably irreversible at this point. Some fashion figures have taken stricter measures to save the world, so to speak, with rigors being rewritten and re-calibrated to dial down on the offshoot of waste. With brands such as H&M, Adidas, Guess, Herbal Essences, and Lush, among others pledging tangible efforts by working towards being plastic-free, incorporating a reuse and recycle mindset, and using more natural and less damaging to the Earth materials. This movement isn’t just exclusive to the fast fashion as designers such as Stella McCartney, Vivienne Westwood, and Rag & Bone are really moving mountains to strike a stronger sense of consciousness from within their ranks. Making no compromises, Stella McCartney in particular stresses that the word ‘eco’ shouldn’t be a term “that immediately conjures up images of oatmeal-colored fashion or garments that are oversized or lacking in any sort of luxury or beauty, detailing or desirability.” With a more mindful approach to creation, the business imperative should be more tangible and social, challenging and pushing boundaries to make things happen, crafting products that is fit for the world today and in the future. “From never using leather or fur and pioneering new alternative materials to utilizing cutting edge technologies, pushing towards circularity, protecting ancient and endangered forests and measuring our impact with ground-breaking tools,” a sustainable lifestyle in equilibrium is hopefully achieved.

Yes, bigger and bolder efforts must be undertaken, especially in the face of great and grave threat as of late, but it is understood that smaller, realistic steps in one’s every day is enough to stack up to results that will affect the shift in the order of nature. Whether it be as simple as cutting down on the spending and purchasing, or adapting a more serious effort of considering eco-friendly, all-natural, and ethically created fashion, something can and has to be done—and there is no other one else to look to than yourself.   A re-introduction to the law of nature of sorts, this fashion editorial hopes to sow a seed and let it germinate in your consciousness that you can actually help, now.